Gucci is an Italian luxury brand of fashion and leather goods. Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is present in Old Bond street, representing its second flagship store. Exclusive to this store is DIY service for both Mens and Ladies lines. In July 2017 Gucci launched a Décor line, designed by Allesandro Michele. Gucci Décor designer homeware features the iconic animals from the Gucci garden to Herbarium decoration, offering features vases, candles and mugs whose decorative motives are taken from ready-to-wear collection. Also the offering includes GG jacquard and velvet cushions, made-to-order chairs, tables and trays. As Décor items are considered simply another way to dress in Gucci, they are spread throughout Gucci Bond store interiors, integrated with clothing, accessories and shop fittings. The store also open a little later on Saturdays, which is worth noting for a weekend shopping.