Gucci's flagship celebrates fashion, art and heritage all under one roof

Gucci Store Opening

Gucci has swapped its former location on the corner of Old Bond Street for a spacious new flagship housed in a Grade-II listed building that once served as an art gallery. With twice as much floor space, an array of products and a unique curation of artworks, the move marks a new chapter for the brand under creative director, Sabato De Sarno.

Measuring a palatial 15,000 sq.ft and spanning over five floors, the elegant new space is notable for its stunning exterior and impressive interior period features. Having undergone a sensitive restoration project in line with its historic status, architectural gems, of which there are many, include classical columns, mouldings and marble fireplaces.

The first point to note is the ground floor's spacious layout - beautifully reimagined to showcase handbags, women's ready-to-wear, fine jewellery and more. The current A/W 2023 collection is displayed on rows of mannequins that line the elegant entrance space, while coveted Gucci accessories such as new and vintage handbags along with a pair of crystal-embellished loafers, tempt from inside glass vitrines.

A curving staircase leads down to the lower floor and to men’s ready-to-wear, timepieces, and small leather goods. As you travel back upstairs, a mezzanine dedicated entirely to the Gucci Valigeria travel collection is designed to evoke the atmosphere of an elegant vintage railway line. The collection also includes pieces from the famous Savoy line, named after the iconic London hotel where Guccio Gucci once worked and where he first spotted a niche in the market for beautifully crafted travel cases and trunks.

Meanwhile, the Tudor Room, with its carefully restored wood-panelled walls, is the perfect spot to discover precious items on display from the Gucci archive in Florence – a curated selection of suitcases and duffle bags spanning from the 1930s to the 1980s. Gucci New Bond Street is also notable as the location of Europe's first Gucci Salon, the brand's ultimate invite-only luxury destination. Inspired by traditional couture salons from the past this intimate private shopping room will be curated for each appointment to the specific desires of the client.

Finally, in a fitting tribute to the building's provenance as a gallery and Gucci's long-standing commitments to the world of art, the New Bond Street boutique also houses a magnificent selection of artworks, making it unique amongst other Gucci stores around the world. For its launch, art curator and advisor Truls Blaasmo, has selected works from prolific Italian artists including Liliana Moro and Franco Mazzucchelli.

We recommend you stop by the store during Frieze London (11-15 Oct), when this ever-evolving Gucci retail space will be showing a series of slashed canvas artworks by one of Italy's greatest contemporary artists, Lucio Fontana.

Gucci, 144-146 New Bond Street, London W1S 2TR

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