Gucci Celebrates 100 Years

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To celebrate its 100th-anniversary, Gucci’s Creative Director Alessandro Michele has created a new collection that pays homage to the key moments throughout the fashion house’s history.

Its first collection of the year includes references to Gucci’s equestrian roots with riding helmets and boots, Tom Ford’s velvet suits from when he was the brand’s creative lead in the 1990s and designs such as the spandex peplum top and leggings from Balenciaga – another brand in the Kering family – merged as part of Gucci’s new ‘hacking lab’. Helmets are also embellished with the words “Savoy Club” in a tribute to the Savoy Hotel where founder Guccio Gucci worked as a liftboy in his youth.

Debuting in a special film co-directed by award-winning photographer and director Floria Sigismondi and Alessandro Michele, the collection is called Aria.

Gucci has achieved a myriad of successful collaborations while Alessandro Michele has been at its helm, including the recent Ken Scott collection and the popular North Face collection of jackets. Aria has celebrated the past but also give us a sneak peek of a bright, exciting future and perhaps there will be more ‘hacking’ to come.

Find out more at Gucci.com.

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