Your Bond Street Forecast for the Year Ahead

Fashion Accessories Mayfair

Happy New Year! As a brand new decade unfolds some of you may be wondering how the stars will align. Whether it’s getting back on track with your fitness goals or planning your next shopping expedition to Bond Street, we have a hunch that 2020 is going to be a good one.

We’ve perused the yearly almanacs and looked deep into our imaginary crystal ball to find the perfect luxury pieces to suit your star sign in the year ahead. From demure Virgos to level headed Librans, our predictions are designed with the 12 signs of the zodiac’s personality traits and unique characteristics in mind. And while we can’t predict the British weather or the future of the Pound, we hope that 2020 is happy, healthy and prosperous for you all.


March 21-April 20

Fearless Arians will delight in knowing that they will soon be out of a five-month retrograde period with Uranus. Widening your social network and starting a new venture are your key drivers next month. And what better way to ring in the new and take whatever life throws at you than with a bold, new season jacket? Max Mara’s cashmere blazer sizzles in lipstick red. Knockout!

Arian style icons: James Franco, Kate Hudson, Diana Ross

Max Mara, 19-21 Old Bond Street


April 21 – May 21

This month, a lunar eclipse takes place in Taurus promoting this hedonistic star sign to seek new luxury experiences and broaden their horizons. Whether it’s a weekend trip close to home or a journey aboard the Orient Express, the world is your oyster. Be sure to update your travel accessories with timeless pieces. Anya Hindmarch’s bespoke Walton luggage bag cut from soft ostrich print leather, is just the ticket.

Taurean style icons: Queen Elizabeth II, Gigi Hadid, Uma Thurman

Anya Hindmarch, 118 New Bond Street


May 22- June 21

Anyone who knows a Gemini will acknowledge that aside from being playful and extroverted, you are also prone to frequently changing your mind. But thanks to more grounding celestial aspects in your sign this month, your thoughts are firmly focused on one thing this year - health and fitness. Cue the sleeveless LVXLOL peplum top from Louis Vuitton. With its sculpted silhouette, it cuts a serious dash at the gym. Whether you can decide between Pilates or Barre class, remains to be seen!

Gemini style icons: Marilyn Monroe, Sir Ian McKellen, Carey Mulligan

Louis Vuitton, 17-20 New Bond Street


June 22-July 22

Cancerians, try not to dwell too much on the past even though we know you have a tendency to do so. Instead, cast your eyes on the future. During the first half of the year, you may receive an invitation you can’t refuse. Think art gallery openings, cocktails and other fashionable events in and around Bond Street. There is only one accessory for it. Dial-up the wow factor with Lady Dior’s patent leather bag in eye-popping cherry.

Stylish Cancerians: Frida Khalo, Liv Tyler, Benedict Cumberbatch

Dior, 160-162 New Bond Street


July 23-August 22

Ah, loveable Leos. We know how you are a tricky sign to pin down, but with a lunar eclipse in your sign this January, this could mark the start of a more organised you. Smythson’s mid-season diary in sumptuous signature blue is rather timely. Spanning from May 2020 to August 2021, you will have no excuse to miss that pesky dental appointment or pencil in a romantic evening with your loved one.

Stylish Leos: Cara Delavigne, Ben Affleck, Madonna

Smythson, 131-132 New Bond Street


August 23-September 23

Demure, shy and bookish… Virgos, it’s time to stop hiding in the shadows and release your inner fashion goddess. Thanks to Uranus heading into your star sign this month, you’ll want to make an impact with the way you present yourself to the outside world. Stella McCartney’s beautiful Catalina coat is guaranteed to make you stand out from the crowd. Oh, and its powdery lavender hue works well with the odd bashful blush.

Virgo style icons: Beyoncé, Freddie Mercury, Sean Connery

Stella McCartney, 23 Old Bond Street


September 24-October 23

While it’s not in your nature to upset anyone, the stars point to taking a new approach to ensuring your relationships remain strong. As well as rekindling an old friendship, this month may find you taking a more retrospective look at your life. We think Tiffany & Co’s newly launched Full Circle collection has your name on it! The stunning gemstones that form its circular centre - black onyx, pink opal and mother of pearl - are illuminated with a halo of brilliant diamonds. Shine on!

Libran style icons: Marion Cotillard, Bruce Springsteen, Serena Williams

Tiffany & Co., 25 Old Bond Street


October 24-November 23

We predict an optimistic 12 months for our resourceful and often intense, Scorpios. Recent cosmic happenings in your sign mean that the home is at the front of your mind. So as January unfolds, it’s out with the old and in with new. A flick through the pages of Carlos Mota’s A Touch of Style from Assouline’s, Piccadilly flagship will no doubt put a sophisticated spin on your stylish abode. Go easy on the pot plants though.

Scorpio style icons: Leonardo di Caprio, Tilda Swinton, Emma Stone

Assouline, 196a Piccadilly


November 24-December 21

Travel is at the forefront of our charming and amiable Sagittarians’ minds. Since you have no qualms in leaving your comfort zone we recommend you down tools and head off in search of some late winter sun. Don’t forget to pack this stunning Hermès beach towel featuring a jaguar print by artist, Alice Shirley. It provides the perfect backdrop on which to kick back and listen to a good podcast. Desert Island Discs anyone?

Stylish Sagittarians: Scarlett Johansson, Jay-Z, Julianne Moore

Hermès, 155 New Bond Street


December 22-January 20

The stars have aligned as far as hardworking Capricorns are concerned. With plenty of international business trips on the horizon, you had better have your passport to hand. This little beauty by William & Son is crafted from soft leather and boasts silver rhodium corners and silver leaf detailing. Use it to fast track your way through the departure lounge and straight into the boardroom.

Stylish Capricorns: Michelle Obama, Timothée Chalamet, David Bowie

William & Son, 34-36 Bruton Street


January 21-February 19

All this talk of economic and environmental uncertainty has had our easy-going Aquarians fretting more than usual. But with a lunar eclipse occurring this month, all that is set to change. It’s time to throw caution to the wind and say ‘yes’ to every new opportunity. To mark the symbolic opening of doors, might we suggest a coveted leather Mulberry key chain bearing your unique star sign?

Stylish Aquarians: Clarke Gable, Paul Newman, Harry Styles

Mulberry, 50 New Bond Street


February 20-March 20

It is said that your intuition sparkles when your heart is open. Indeed, ever the romantic, Pisceans are about to be whisked off their feet this year with the stars on their side. Love is surely in the air this spring and your magnetic attraction can only be enhanced with diamonds! With Moussaieff’s breathtakingly beautiful eternity band, crafted with 3.63cts diamonds set in white gold, who knows where destiny will take you.

Stylish Pisceans: Cindy Crawford, Emily Blunt, Elizabeth Taylor

Moussaieff Jewellers, 172 New Bond Street

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