Visit Bond Street as a Stellabration of youth, art, community and creativity spills out onto the street from the Stella McCartney flagship store! The Stella Shared 3 collection has landed with a bang and we’re delighted to see it coincide with Art in Mayfair, Frieze and the Royal Academy’s Summer Exhibition as art is celebrated all over London.
Stella Shared 3 is a capsule of conscious unisex staples exploring shared values and aesthetics – speaking the same language as the Winter 2021 ready-to-wear collection, but in the words of the next generation. Inspired by ‘Y is for Youth’ from the McCartney A to Z Manifesto, the brand’s roadmap towards being even more ethically and sustainably minded, the British fashion house offers its platform to three young creative forces: Ed Curtis in London, Maisie Broome (Myfawnwy) in New York City and Tom Tosseyn in Antwerp, forming both a collective and a collection.
All three artists' work features on iconic Stella archetypes in Stella Shared 3, like the Falabella bag, elevated through collaboration into something new with a club-kid aesthetic, but still undeniably Stella. The palette of the collection pairs neutrals with youthful bursts of colour, including prints eccentrically clashing classics with contemporary fantasies. Created with sustainable materials including organic cotton jersey and denim, recycled nylon, and responsible wool from regenerative farms, the collection is a joyous celebration of the talent of tomorrow with the earth’s future in mind!
Ed Curtis, London’s very own representative in this vibrant collaboration, has curated an immersive store takeover at the Stella McCartney flagship in celebration of Stella Shared 3, which coincides with Art in Mayfair along Bond Street.
Curtis is known for his organic, optical prints and in this collaboration he has created reversible puffer jackets in royal blue and maroon psychedelic print on ECONYL, voluminous trousers featuring logo elastics at the waist and zips along the side of the leg, as well as a selection of knitwear, sweat sets and of course, Stella’s iconic Falabella bag featuring his free-hand spray painting.
The Stella McCartney store on Bond Street is like taking a trip inside Ed Curtis’s mind. The store feels energetic yet whimsical, high-fashion, yet shockingly fun and uncontainably enthusiastic, in fact the installation spills out of the store onto Bond Street itself, like an explosion of creativity.
Visit Bond Street for the last week of Art in Mayfair to shop, experience and be a part of a new generation that's rising up and taking the world by storm.