On 24th October 2019, the doors to Louis Vuitton's spectacular New Bond Street Maison reopened after 14 months of closeted renovations, unveiling a metamorphosis that has transformed the store.
Home to Louis Vuitton in London since 2010, the Maison has undergone a complete reimagining of the space, starting from its reconstructed exterior to its new generation of interiors was rendered by New York based architect Peter Marino.
Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.
A sweeping double helix shape staircase, worked as a sculpture with an offset centre, is crafted in cerused oak acts as the central focus point of the store. Separated with a glass balustrade, the left leads up to women’s ready to wear and the right leads down to menswear on the lower ground. The store has been enriched with many important artworks including Josh Sperling’s Bingo Bongo Bango, 2019 and Chris Martin’s Golden Age (for Harry Smith), 2018. In addition, on the ground floor through the women’s accessories area, giant architectural spaces open up the whole of the women’s universe and showcases work including Tracey Emin’s Love Is What You Want, 2011 and a monumental work by Sarah Crowner, commissioned for the store, reaching nearly 7 metres long, that overlooks the silk scarves and leather goods.
The newly transformed Bond Street Maison also has the bespoke offering of two exclusive versions of the Dauphine bag. The new Dauphine bag has been redesigned by Nicolas Ghesquière for the modern era. They showcase seasonal bi-colours: burgundy and navy, and dark teal and navy and are inspired by a model from Louis Vuitton’s archives.
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. In Louis Vuitton’s timeless tradition of creating lifestyle trunks to accompany stylish travellers, several trunks for tea degustation can be found in the collections of the House. To continue this custom and create a new companion, the House created a London Tea Trunk. Highlighting the Louis Vuitton travel expertise, the trunk has been designed in Monogram and cyan blue microfiber lining. The embellished lid unveils precious compartments holding Fortnum & Mason’s iconic Camellia Tea Set, a removable wooden tray and folding wooden table.
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17-20 New Bond Street, London W1
Store Opening Times: Monday – Saturday: 10am – 7pm, Sunday: 12pm – 6pm