Nestled in the heart of London’s Mayfair, guests are invited to discover the Louis Vuitton Hotel, a townhouse dedicated to honouring 130 years of the House’s iconic Monogram, this timeless and enduring symbol of heritage, craftsmanship and ongoing innovation. First created in 1896 by Georges Vuitton as tribute to his father, the Monogram has become one of the most recognisable icons until today - an emblem of savoir-faire, travel heritage, and enduring elegance that continues to transcend generations.
Through immersive rooms dedicated to the Speedy, Keepall, Noé, Alma, and Neverfull, the House’s most recognised styles, each room of the Louis Vuitton Hotel celebrates the history and heritage of the bag as an accessory as well as a cultural artefact - masterpieces of craftsmanship that have accompanied generations of travellers, creatives and collectors.
Step inside
Enter the Louis Vuitton Hotel via the Keepall Lobby, an ode to the 1930s icon that redefined travel and continues to evolve through exceptional editions and collaborations. Venture downstairs to Bar Noé, an intimate champagne bar that pays tribute to the origins of the bag's design. Created in 1932 at the request of champagne producer, the Noé began as a simple yet brilliant idea: to carry five bottles of bubbles. Blending Parisian elegance and contemporary London energy, Bar Noé is an intimate champagne and cocktail bar that by day invites guests to enjoy a crisp flute of champagne, transforming into a destination for curated DJ sets of an evening every Thursday, Friday and Saturday evening.
Check in to the second floor's Speedy room, featuring a cosy, light-filled hotel room adorned with iconic Speedy bags. Created alongside the Keepall, the Speedy shared the same spirit of innovation that defined a generation always on the move. Both classic and continually reimagined, the Speedy embodies Louis Vuitton's savoir-faire - exquisitely crafted, light in hand, and forever in motion.
Step into the world of Alma, first introduced in 1992 and named after the Place de L'Alma in Paris, the Alma became a symbol of the city's defined modernity. As a celebration of this gracefully structured silhouette, Café Alma presents two veritable culinary experiences. Open all week, enjoy Café Alma's Signature Luncheon daily from 11am - 3pm, featuring a two-course, seasonal déjeuner, while Afternoon Tea for two is offered between 3pm - 7pm, Monday to Saturday and all day Sunday. Monogram Moments, serving champagne, coffees, teas and playful British patisseries allow for spontaneous visits without reservations. There is so much to discover, including the Neverfull Gym on the top floor - one thing is for certain, every corner of the townhouse is designed to bring the Monogram and Art of Travel to life in unexpected ways.
A restorative stay
A dedicated Care Services area further reinforces the House’s savoir-faire ethos, enabling guests to bring their beloved Louis Vuitton pieces for a restorative short stay at the Hotel to ensure their treasured icons endure for generations to come. This experience is further enhanced by exclusive personalisation services, including the hot-stamping of distinctive patches available solely at the Louis Vuitton Hotel, allowing each piece to become truly one of a kind.
A true celebration of the emblematic Monogram, the townhouse offers an immersive exploration of heritage and savoir-faire, highlighting the Monogram as a cultural icon. The Louis Vuitton Hotel opens on Friday 24th April and will remain open for two months, until 21st June 2026.
Visit at Louis Vuitton Hotel London, 28 Berkeley Square, London, W1J 6EN