London Fashion Week normally marks a week of exciting activity in and around Bond Street with many of our brands running events, showcases and exhibitions. This year however there was no fighting for the front row seat, as the catwalk shows moved online and films and digital presentations took their place. While London missed hosting the shows, the new format did not detract from the passion of the talent in the city and there was still plenty of inspiration for how to update your wardrobe this autumn.

Taking place from 19th - 23rd February, the British Fashion Council hosted more than 90 designers online and for the first time the Men’s Fashion Week was moved into February to merge with the women’s shows, allowing the industry to be more inclusive, innovative and arguably sustainable too as many designers chose to showcase unisex collections or just focus on men’s or women’s collections.

The digital showrooms from our Bond Street and Mayfair brands were no less spectacular than their physical versions and sparked joy by celebrating gender fluidity, the natural world and the theatre of fashion.


One presentation that still took place in London’s West End was Burberry, who showcased its menswear-focused collection in its flagship store on Regent Street. With no guests, the store was reconfigured as a cream catwalk to livestream the Autumn Winter 2021 collection. ‘Escapes’ pays homage to the great outdoors, putting Burberry’s iconic trench coats, furry outerwear and leather backpacks centre stage. Animals and a natural colour palette of beige, brown, burgundy and grey reflected the outdoor theme. View the show below.

Burberry’s Autumn / Winter 2021 collection will be available in stores and online from August 2021.

Burberry, 23 New Bond Street W1S 4RH

Burberry Autumn/Winter 2021 Menswear Presentation

Alexander McQueen

Another London themed presentation was a never-before-seen film of Alexander McQueen. Commissioned by the late designer for an event in New York, the black and white footage shows McQueen walking around spots in London’s Soho that held significance for him. A much-missed designer and coveted collection he continues to inspire a huge following.

Alexander McQueen, 27 Old Bond Street W1S 4QE

Credit: Ann Deniau


Shoemaker Church’s also presented a short film to show its new AW21 women's collection. Set in an ornate theatre, ‘The Audition’ follows a group of aspiring actors all vying for the lead role in a modern Shakespearian tale. The women's collection features the on-trend square toe design, chunky yet lightweight soles and oversized studs. Watch the film below.

Church's Autumn / Winter 2021 collection will be available in stores and online from August 2021.

Church's, 133 New Bond Street W1S 2RH

Church's The Audition

Vivienne Westwood

Vivienne Westwood presented a unisex AW21 collection inspired by French Rococo painter, François Boucher. Tailored pieces, tartans and ‘cherub’ style makeup with pinks and oranges evoked the ornamental and theatrical baroque art style.

The designer’s dedication to sustainability was evident as over 90% of the collection is made from materials that have a reduced impact on the environment including recycled denim, forest positive viscose and organic silks.

Vivienne Westwood’s Autumn / Winter 2021 collection will be available in stores and online from August 2021.

Vivienne Westwood Womenswear, 44 Conduit Street W1S 2YL

Vivienne Westwood Mens, 18 Conduit Street W1S 2XW

Victoria Beckham

Victoria Beckham led London Fashion Week a week early, displaying her latest collection at London's Hayward Gallery on Saturday 13th February. The designer embodied her “'optimistic but realistic” post-pandemic ethos with laid-back tailoring, denim and knitwear mixed in with florals and military style attire.

Victoria Beckham’s Autumn / Winter 2021 collection will be available in stores and online from August 2021.

Victoria Beckham, 36 Dover Street W1S 4DX

Temperley London

The designer’s signature bohemian style was in full flow for her AW21 collection with floaty dresses, double denim and leopard print jumpsuits putting you in the mood for festivals this summer. For the first time there were also a few gender neutral items such as sustainable cotton jersey logo hoodies.

Temperley London’s Autumn / Winter 2021 collection will be available in stores and online from August 2021.

Temperley London, 27 Bruton Street W1S 4EH

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