Bright Spark: An Exclusive Interview with Cecily Morris
As International Women’s Day approaches, we sat down with Cecily Morris, third generation of the David Morris family to talk about confidence, leadership and female role models.
Did you always plan to go into the family business? Tell us about your earliest memories of growing up as part of the David Morris family.
Not at all. Growing up, there was never any expectation that I’d join the family business – we were always encouraged to follow our own interests. During my teenage years, I dipped my toe in the store occasionally, helping with small tasks like emails or answering calls, but it was never a serious plan. I went on to study photography at university and imagined a career in galleries or as a photographer, doing internships at auction houses to explore that world before I ever thought about the family business seriously.
Some of my earliest memories actually involve tagging along to the David Morris workshop with my father during school holidays. First it was Conduit Street, then Bond Street, with the office attached to the workshop, where 20 or 30 makers were at work. They’d give me boxes of beads to sort through while I sat shyly in his office.
In your career to date, what have you learned about trusting your instincts – particularly in creative or commercial decision-making?
I’ve learned that you really do have to trust your instincts. The decisions that feel the most successful are usually the ones where I’ve gone with what feels right rather than overthinking it. Of course, experience and context matter, but I’ve found that your gut is often trying to tell you something important, and it’s worth listening to.
“I’ve learned that leadership isn’t about being perfect or knowing everything – it’s about owning your decisions, learning as you go and trusting your own judgment”
Cecily Morris
Confidence is often discussed differently for women in leadership. How has yours evolved over time?
My confidence has grown steadily through experience. I’ve learned that leadership isn’t about being perfect or knowing everything – it’s about owning your decisions, learning as you go and trusting your own judgment. The more you act with purpose, the more your confidence develops naturally.
Can you tell us about Triolette by Cecily Morris, your debut jewellery collection. How does this reflect your personal style and how did you enjoy the creative process?
Triolette really came from looking at what I wear every day. When I started thinking about the collection, I naturally turned to my own jewellery wardrobe for inspiration. I live in yellow gold; I love layering, stacking and mixing pieces. And that’s exactly what I wanted the collection to capture: something wearable, effortless and very much “wear it your way”. I loved the creative process because it was so personal but also very collaborative. I spoke to my grandmother early on about the idea of stacking, and then worked closely with our design team, often using my own ear as a canvas.
As a heritage brand, how do you think David Morris appeals to a younger generation and what is your role in this?
I think heritage brands like David Morris have something really special because of the stories behind them and the craftsmanship that goes into every piece. For a younger generation, it’s about connecting with that history in a way that feels modern and approachable. I try to show how jewellery can be part of everyday life – pieces that are personal, versatile and worn your own way – while still feeling unmistakably David Morris.
Fine jewellery and luxury have long been shaped by male leadership. Have you noticed a shift in this in recent years?
Yes, definitely. There are more women taking creative and leadership roles now, and their perspectives are shaping the industry in exciting ways. It’s encouraging to see a balance emerging, with more opportunities for women to influence everything from design to business strategy.
Which women in your life have influenced you and how?
My grandmother has been such a huge influence – her taste, knowledge of jewellery and support have shaped me in so many ways. Watching her over the years, it’s clear just how much she’s contributed to the house. My grandmother was especially focused on fine jewellery collections, while my father’s passion has always been high jewellery and sourcing exceptional stones. Bringing those influences together feels like a very natural next step.
Do you think women approach luxury differently – either as creators or consumers?
I do think women often bring a different perspective. There’s a focus on meaning, versatility and personal expression. Whether designing or choosing pieces, women often look for items that tell a story, fit into daily life and feel intentional rather than purely decorative.
What excites you most about the future – for David Morris, your career and for women in leadership more broadly?
I’m really excited about what’s ahead – for the house, for my own journey and for women taking on leadership in all kinds of industries. For David Morris, it’s about moving forward while keeping the heritage that makes it special. I’m looking forward to continuing to play my part in the business and helping to shape its future. And it’s inspiring to see so many women bringing new energy and creativity to the table.