As a winter chill sweeps through London, a radiant transformation has taken place on Bond Street. The famous shopping street has unveiled a dazzling display of Christmas lights that draw inspiration from the grandeur of the Crown Jewels as well as the illustrious jewellery establishments that line the street.
But there’s more to this story. Bond Street is not only celebrating the holiday spirit, it’s also fostering a sense of generosity and charity. The official switch-on of the street’s decorative lights revealed the return of the beloved Ralph Lauren Giving Tree, an emblem of charity and goodwill that sets the stage for the festive season like nothing else.
“The tree marks the decade-long partnership between Ralph Lauren and The Royal Marsden Cancer Charity”
The Ralph Lauren Giving Tree is not merely another tree adorned with baubles and tinsel; it marks the extraordinary decade-long partnership between Ralph Lauren and The Royal Marsden Cancer Charity.
This organisation, which tirelessly supports the vital work of The Royal Marsden Hospital, is dedicated to providing the very best in cancer care. By raising money to support the hospital, from funding state-of-the-art equipment to ground-breaking research, the charity continues to improve the lives of those affected by cancer.
The magnificent 5m-tall Nordmann fir tree stands proud against the backdrop of Ralph Lauren’s elegant seven-storey façade, serving as a symbol of Ralph Lauren’s Pink Pony initiative, dedicated to cancer care and prevention. Visitors are invited to make a donation to the charity and present a personalised star ornament in honour of someone special. These heartfelt tributes are featured on The Ralph Lauren Giving Tree, symbolising the power of collective generosity and the true spirit of the season.
So, as the Bond Street lights brighten the heart of Mayfair, we invite you to visit The Ralph Lauren Giving Tree and share in the magic of Christmas by helping illuminate the lives of those who are provided with care by The Royal Marsden Cancer Charity.
Ralph Lauren, 1 New Bond Street, London W1S 3RL