In celebration of the arrival of Men’s Creative Director Pharrell Williams’ debut collection for Louis Vuitton, Bond Street, home to the brand’s flagship London store, has been decked in ‘Louis Vuitton Lovers’ flags, spanning the length of the Street from Piccadilly to Oxford Street.
The collection was showcased in June 2023 with an extraordinary show, bringing guests to the iconic Pont Neuf Bridge in Paris, which was transformed into an illuminated stage adorned with the heritage Damier motif. The spectacular launch was attended by global stars spanning the music, sport, art, fashion, and film industries including Skepta, Marcus Rashford, Lenny Kravitz, and Jared Leto.
Pharrell Williams is a visionary creative who has established himself as a global cultural icon over the past twenty years. His vision mirrors Louis Vuitton’s essence as a Cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship.
The entire collection, from ready-to-wear, to accessories, footwear, and small leather goods, showcases Pharrell’s creative genius. Explore must-haves like the Speedy Bandouliére bag and Damier denim jacket, blending innovative design with impeccable craftsmanship, at Louis Vuitton’s Bond Street store today.
Discover the spectacular flags on Bond and shop the debut collection in-store at 17-20 New Bond Street, London W1S 2RB