The beautifully expanded and refurbished store reflects Chopard’s Journey to Sustainable Luxury, using local environmentally friendly materials and collaborating with local artists.
Florist artist Philippa Craddock turned the boutiques facade on the iconic Bond Street into a green haven, creating a unique floral wall using locally supplied flowers to reflect the brands links with nature.
Now the Maison’s largest European flagship store, Chopard’s new boutique opening was celebrated in true style. Co-Presidents Caroline and Karl-Friedrich Scheufele were joined on the blue and gold carpet by many celebrity friends including Petra Nemcova, Alexa Chung, Colin Firth, Marion Cotillard, Julianne Moore, Christoph Waltz and Araya Hargate.