Breguet, established since 1775, embodies watchmaking excellence and forms part of the European cultural heritage, brimming with history and emotions. Its creations have been owned by the world’s most prominent individuals, whose names are recorded alongside today’s customers in the famed Breguet archives that lists every watch sold since 1787. The London Breguet boutique, opened in 2002, spans 190 square metres across four floors, three of which are dedicated retail space. Each floor can be accessed via the glass lift or the stairway with grey granite walls, where visitors are invited to discover not only the showroom but a virtual room, screening interactive films on the theme of watchmaking and the Breguet workshops in Vallée de Joux, where the art of guilloche and the fine workmanship of chamfering, polishing and engraving make every Breguet watch unique. The third floor VIP lounge houses a Breguet library and an open fireplace, with superb views along Bond Street.