Stella McCartney is launching a new in-store speaker series on Earth Day 2021, #StellaTalks, that features thought leaders from its global community of changemakers. The first edition was hosted at its newly reopened Old Bond Street London flagship by environmental filmmakers Alice Aedy, who shot the brand’s Breast Cancer Awareness 2020 campaign film, and Jack Harries – both co-founders of Earthrise Studio, a youth-led media platform communicating climate. Titled #StellaTalks x Earthrise: Defending the Amazon, they discuss the urgent issue of Amazon deforestation and other environmental matters with fellow activists including Nina Gualinga, Nathalie Kelley and Leila Salazar-Lopez of Amazon Watch, among others.
The Amazon and its Indigenous communities are focal for Stella McCartney as part of its zero-deforestation and anti-racist values, led by its McCartney A to Z Manifesto guiding alphabet. The brand has additionally collaborated with Greenpeace on a capsule as part of its Summer 2021 collection, with the full range now available to purchase at Stellamccartney.com. Having never used leather, feathers, fur or skins since its launch in 2001, the brand is supporting and raising awareness for the global environmental NGO’s campaign to stop deforestation in the Amazon fuelled by industrial agriculture and meat production.
#StellaTalks x Earthrise: Defending the Amazon will be available to stream at Stella McCartney’s social media pages on Thursday 22 April 2021.