Since 1798, Boodles has represented the epitome of fine British jewellery. Still a privately-owned family business, Boodles stands for the very best in creative design; the highest quality diamonds and gemstones; and the fusion of traditional craft skills with innovation.
Every piece of Boodles jewellery is designed and hand finished in Britain. There is an emphasis at Boodles on provenance: we take pride in being able to trace our diamonds all the way back to source, and on using gold of a Single Mine Origin. At once classic and contemporary – and always distinctive – Boodles is perhaps best known for Raindance; the iconic ring which was recognised by the V&A Museum and entered into its permanent collection.
In 2023 – the year of our 225th anniversary – Boodles was named by the UK’s luxury sector body, Walpole, as Best British Luxury Brand of the Year.
Boodles flagship shop is situated on Bond Street, one of the most luxurious shopping destinations in the world. Spanning through to Albemarle Street the showroom is decorated in the company’s signature soft grey and Boodles pink. The shop includes luxurious entertaining spaces and a discreet, private sales area to provide an exclusive and relaxed selling environment for VIP clients, as well as a dedicated bridal and engagement ring area.