Your Guide to What to Wear on the FROW

Think you may have already nailed it with the ultimate FROW look? Be sure to check our socials and Scene on Bond page, just in case you have been spotted on your travels along Bond Street by our snap-happy team. Alternatively, look no further than our edit below for all your front row essentials.

The New Flats

Flats are a must for any dedicated FROW-er, especially when dashing between shows or stepping in and out of a private car. This doesn't mean that comfort can't be stylish of course. Hermès Hermione Mules with their cosy shearling lining and soft suede uppers are so sumptuous you won't want to take them off. A pair of cool sneakers is also essential as you hop from one show to another. This oversized pair in a white and mint colour combination from Alexander McQueen are cut from the softest calf leather. Finally, there's a pair of new-season loafers to suit every front row outfit. Invest in a pair of Saint Laurent's shiny patent leather loafers now, and you'll be all set for autumn.

A is for Accessories

While many a fashion editor prefers to take runway reminder photos and type notes on smartphones, why not buck the trend and pull out a notebook and pen? Smythson's beautifully crafted Portobello Notebook in melon-coloured crocodile embossed leather and gold slide, will be the envy of all those sitting beside you on the row. There's no escaping the bright lights of the catwalk or an Instagram flash for that matter, so you'll need a pair of statement sunnies. Loewe's halfmoon frames in gradient green acetate are big enough to hide behind if need be. As for the must-have bag, Louis Vuitton's new-season Speedy Bandoulière 25 Bag in burgundy is bound to get an envious glance, especially when perched on your knee for all to see.

Cut a Dash

Instagram is awash with photos of fashion editors gliding effortlessly from Uber to show, but just how do they do it? Whatever the weather, a classic trench is a must. Burberry's Kensington Heritage trench in honey is made with shower-resistant gabardine and features the classic Burberry check lining and epaulettes. As for the perfect trousers, you can't go wrong with a pop of colour. MaxMara's straight wool trousers in green are cropped at the ankle and look great over a kitten heel. Finally, make a bold statement as you arrive fashionably late to the show grounds with this stunning double-breasted blazer in hot, lipstick red from Stella McCartney's current a/w 2023 collection.

For more showstopping FROW looks, make tracks to Bond Street's world-class luxury stores and enjoy a shopping experience like no other.