In celebration of all things Christmas, we've created a pocket concierge to help you to get the most out of the West End, and share your experiences with loved ones, this festive season!
As you wander the most luxurious shopping street in London, under the glow of our elegant peacock-feather and chandelier-inspired lights, you might notice something a little different... and no its not this year's stunning facades on the designer flagship stores ... for the first time ever, we've left gifts along the street for you to unlock, for the next 24 days ONLY!
Scan one of the QR codes conveniently dotted along Bond Street with your phone - voilà - step into Christmas with our brand new interactive map! Visit the Bond Street Christmas Tree outside of Ralph Lauren as our map guides you to the perfect instagrammable spot, or make your way to Louis Vuitton - did you know they do in-store engraving? Or why not use the map to learn about the history of the Royal Arcade?
And don't forget to visit the AR icons to access our Bond Street festive filter to capture and share your magical moments, and see your pictures come to life!
Tag your loved ones and @BondStreet, of course, and share the #FestiveMagic this Christmas!