Maison Alaïa is a couture house based in Paris founded in 1982 by the legendary Azzedine Alaia. The house is renowned for its rigorous and timeless approach to creativity and empowering the women who wear its creations. The meticulous craftsmanship of Mr Alaia is today continued by his studio, the archives and his ateliers. “My obsession is to make women beautiful. When you create with that in mind, things can't go out of fashion.”