In time for Earth Day, the annual global event to demonstrate support for environmental protection, Emporio Armani has launched a capsule collection made from eco-friendly, recycled and regenerated materials. This practical collection is inspired by the sea, one of the planet’s most at-risk resources, proving that it’s possible to be fashionable, sustainable and responsible at the same time.
The stars of this season’s colour palette are blue and white and features such as toggles evoke the nautical theme. The men’s selection includes parkas, anoraks, blousons, board shorts and dungarees. The women’s selection is composed of light duster coats, small tops, oversized sweatshirts, Bermuda shorts and cargo trousers. Accessories complete the selection: a shopper bag, a pair of sunglasses and a watch, all made of low-impact materials.
The Emporio Armani Capsule Collection is based on state-of-the-art textile research and the development focused on practical, functional design and sustainability. Even the packaging is made from certified compostable materials.
“The philosophy underpinning my brand has always been sustainability: through my work, I offer clothes that last and can be worn for many years […]. It is vital to adopt a sustainable position nowadays. The question of ethics even comes before strategy.”
Shop Armani’s sustainable capsule collection online or in-store at Emporio Armani, 51-52 New Bond Street, W1S 1DQ.