Chopard launches Alpine Eagle Watch Collection & Exhibition

Chopard Watches Jewellery Mayfair

Until 22nd November, discover the heritage, creative inspiration and technical innovation of the Maison's latest watch collection, Alpine Eagle. This new collection is a contemporary reinterpretation of a Watch Icon created by three generations of the Scheufele family and can be seen in an exclusive exhibition in their Bond Street flagship boutique.

The launch of this collection is a significant milestone for Chopard, introducing a contemporary reinterpretation of a Watch Icon created by three generations of the Scheufele family. Contemporary, refined and assertive, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, now co-president of Chopard.

Imagined and personally designed by Karl-Friedrich Scheufele, Alpine Eagle is driven by his passion for the Alps and by the lofty power of the eagle that reigns supreme there. Crafted from an exclusive, ultra-resistant and light-reflecting metal named Lucent Steel A223, it beats to the rhythm of a Chopard chronometer-certified movement. Bearing testament to Chopard's ethical approach, Alpine Eagle gives the Maison an opportunity to reveal its new commitment to protecting the Alpine environment through the launch of the Eagle Wings Foundation - of which Karl-Friedrich Scheufele is founding member.

Alpine Eagle is dedicated to contemporary eagles, the aspiring men who outperform in their daily lives and whose vision inspires and elevates. With foresight and determination, they act on the challenges of tomorrow and are innately aware of the importance of environmental issues. Karl-Friedrich Scheufele is a hiking and skiing enthusiast who finds inspiration and serenity in the high altitudes of Switzerland, which open his eyes, clear his mind and initiate action. Sensitive to Prince Sadruddin Aga Khan's initiative, Karl-Friedrich Scheufele joined the Alp Action programme in the 2000s. Today, in unveiling his new Alpine Eagle collection, whose design bears the imprint of nature’s influence, he sought to associate this collection with a new sustainable approach.

The Exhibition is running in the Chopard flagship boutique on New Bond Street until 22nd November 2019.

Opening Times: 10am – 6pm (Monday – Saturday), 12pm – 5pm (Sunday)

Chopard Flagship Boutique, 12-13 New Bond Street, London W1S 3SS

For more information, please click here.

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