Victoria Beckham's Dover Street Store Got Groovy!

Victoria Beckham Fashion Accessories

Following a spectacular show at LFW last month, the new Victoria Beckham lines can be spotted around London on the capital's fiercest fashionistas and the campaign for the newest eyewear collection is being featured across the city's streets. 

At the core of the this new eyewear collection is the innovative take on marrying vintage-inspired silhouettes with a modern lens. To celebrate the launch of these fabulous new pieces, in February Victoria Beckham transformed the lower level of her Dover Street Flagship store to reflect the 1970s influenced collection. 

For the month of February, the lower level of the store was transformed by interior designer Ashley Hicks who framed the scene using La Fiorentina wallpaper, designed by his father, the late David Hicks, while a Don Julio bar ensured that guests took in the setting with a festive drink. The dynamic backdrop was the perfect setting for the latest collection as it marries retro polish with modern design. The environment played off the geometry and patterns of the frames. Hicks built this geometry into his concept for the store and juxtaposed a hexagonal gemstone mirror in painted resin with an equally eye-catching faux mosaic coffee table. Combined, the effect grounded the room with a mod feel that was further amplified with a David Hicks Hexagon House rug and Federico Munari sofa from Angela Ball London. 

Although the groovy transformation of the Victoria Beckham store has come to an end, the stylish new eyewear collection remains with the pieces being available to purchase at the store on Dover Street. For more information on the Victoria Beckham Flagship store, see here

Victoria Beckham36 Dover Street W1S 4DX

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